Workday Rising

Way before Covid in-person Conferences were all the rage. They were getting bigger and bigger. That’s cool and all, but those strong connections you made at last year’s version were getting harder to make the larger the pond became. So Workday wanted to grow without sacrificing intimacy, education, connection or value for their partners.

Introduced real-time attendee analytics and re-invented the conference expo design to feature zones where like-minded customers could gather and engage with partners, and designed a scalable version of this experience at 20% the size and budget for EMEA.

The event was recognized as the #1 corporate event of the year (Event Marketer online - 2019 Workday Rising US).

Drove 25% increase in ROI for Workday sponsors and a 73 NPS score among customer attendees. .