Alteryx empowers anyone in an organization to analyze data and deliver breakthrough outcomes – not just the PhDs and MBAs. That’s why we developed a new, more human and inclusive brand platform – Analytics for All.
Why Rebrand?
-
Alteryx shifted focus in 2020 from campaigns celebrating analytics expertise and citizen data scientists to speaking to the C-Suite. Aliong the way, we lost some of our personality in the process. We wanted to recalibrate the brand and shift focus back to everyday users while better messaging the business outcomes of using Alteryx.
-
We worked closely with stakeholders across the organization to hone in on the idea that Alteryx provides Analytics for All – a more human, ebullient, and decidedly less corporate brand expression. A human, script-like font counterbalances more technical subject matter while cementing ideas of user empowerment and democratization. Candid imagery – real people in moments of real work – showcased the tangible business improvements made possible by access to data. The campaign manifesto reinforced that Alteryx means data for world changers; it’s data that gets you.
-
The Analytics for All rebrand has made a splash across big events since its launch, including Alteryx’s company SKO, user conferences, and more. the rebrand has positioned Alteryx as a technical company by humans, for humans. And it’s making a difference. Here’s the proof.
33% year-over-year growth in Q1 2022
66% increase in brand favorability
27% increase in brand recall
4x lower CPC than benchmark
3x higher CTR than benchmark
1.7M views for 1st company brand video
All in with Alteryx.
Customer testemonials are great. But they can be a little dry. We decided to lean into our tagline, “Analytics for All” and focus on stories that show how access to analytics doesn’t just change businesses, it changes careers and even lives.